If you are a bum marketer, then you are probably aware of the importance of choosing a long tail keyword phrase that has low competition. The lower the competition, the greater than chance of your article ranking well in the search engine results, and the more page views you will get.
And you are probably aware of how we determine competition. We place the specific keyword phrase within quotation marks into the Google search box.
But did you know that Google has another search function that you use to help you further determine your true competition?
Its called the allintitle function.
To use this function, just type in your keyword phrase within quotes preceded by allintitle. So inside the Google search box should look like this: allintitle: "keyword phrase"
What does this give you? All the results for webpages that have that particular keyword phrase as its title. Not the article title, but the title used for the actual webpage itself.
So how can bum marketers use this info?
Let's say that you have two keyword phrases that you are interested in writing a few articles on. Both these keyword phrases have the same number of daily Google searches (100 searches) and the same number of competing webpages (900 webpages).
Seem pretty even, right?
Now here's where the allintitle function can help. You do an allintitle search for both of the keyword phrases, and discover that the first phrase has 300 results and the second phrase has 50 results.
How do I use this information?
I am going to make an assumption here. I am going to assume that a page that uses the keyword phrase in its title is better optimized for that phrase than pages that use a different title.
So in this case, I would say that the first keyword phrase has more competition than the second one because more of the pages are targeted to it.
Therefore I would write about keyword phrase 2 because I would have a better chance of ranking higher in Google.
Now, this isn't an exact science. I am using these numbers to help estimate competition. Just another tool that you can use (if the need arises).
Best wishes,
JoeMack