Hello All,
Recently, a fellow marketer posted the following question on a popular Internet Marketing forum: Can Bum Marketing Set You Free?
Here was my response:
Can Bum Marketing set a person free? Yes, I think it can. I think that the people who succeed in bum marketing see it for what it really is, mainly a short term, temporary marketing strategy used to generate funds to permanently establish an online income business.
Many people never make a single penny online because they don't know how to set everything up correctly (getting a domain name, hosting, designing a decent looking website, setting up payment buttons, getting a system in place for automatic product delivery, etc). Its daunting to most.
Bum marketing works because of its simplicity. You don't have to worry about developing a product, writing persuasive sales copy, getting graphics made, or all the other things that are involved in most internet businesses.
The bulk of what bum marketers have to do is write and submit articles. Sure, lots of the individual steps can be improved on (writing a better headline, choosing profitable keywords, etc), but in theory, a bum marketer can be making money as soon as their article gets approved (which is about 48 hours for me).
So for the individual who has struggled for years to make money online, bum marketing can indeed set them free....if....and its a big if.....if they can reinvest their profits back into their business. The smart marketers will use bum marketing as a springboard to more permanent and diversified income generation.